Companies with a wide range of products often collect customer data more than once. Sometimes this is due to regulatory requirements, but often it is due to time or budget constraints. This is called intentional duplication. The result is a lack of visibility into what products a customer has already purchased and missed sales opportunities.
Changes to multiple records are required for internal departments when changes are made across multiple departments (such as bank details, addresses, or communication data).
The inventory of all processes that write to and read from the existing data allowed us to gain a unified view of the upcoming technical and business changes in the process landscape. The next step was to clarify the legal situation with the privacy and compliance officers and the legal departments of the product vendors.
The technical optimization took place in several stages. The business processes were then adapted accordingly.
The segregated customer data was consolidated, taking into account legal aspects and visibility. Special attention was given to identifying unique customer characteristics to serve as identifiers. Any subsequent changes to the data are now automatically updated, ensuring that duplicates are a thing of the past.